RL360's 10 tips for advisers dealing with worried clients

1. REACH OUT TO YOUR CLIENTS

Sometimes all it takes is a phone call to show them you’re there. Offering support and advice in difficult times can really make a difference.

2. INCREASE YOUR MESSAGE

Using social media platforms like YouTube, Facebook and LinkedIn offers a free portal to reach some of your clients. Daily updates or blogs will help you react to the changing climate and address new issues quickly.

3. SPEAK PLAINLY

Use considerate, jargon-free language at all times. Technical references and industry language will only serve to confuse and frustrate your already scared clients. Remember to stay patient with them too, as they are not financial professionals and for some, this may be the first time they have experienced a financial crisis.

4. GO THE EXTRA MILE

Show you care by offering some additional free support. Provide access to industry experts by posting links to other web content, or by providing your own analysis.

5. INVEST IN YOUR CLIENTS

Our clients are our world; make sure they feel that you have their best interests at heart through good times and bad. Reaching out shows you have a vested interest in their success and gives them some assurance that you’re remaining vigilant on their behalf.

6. SPEAK TO YOUR PARTNERS

We’re all in this situation together so now is the time to pool resources and truly deliver a financial care package to clients. Speak to Discretionary Managers and Investment Advisers to find out how they can help with reassuring, informative, and relevant information.

7. INFORMATION IS KING

It’s important to stress that this isn’t the first time we’ve experienced this type of climate. There are a variety of literature items on dollar-cost-averaging during volatile markets, fund articles and market commentaries available from our website.

8. BE PREPARED

After you’ve done your research, spoken to and reassured your clients and have positioned their finances accordingly, it is extremely important to be prepared for a market rebound at any time. Continuing your communication will be more important than ever once things start to improve.

9. THE SUN WILL COME OUT

At some point, things will settle down and life will return to normal. Don’t underestimate the power of positive thinking and how that relates to people’s behaviour. Make sure your clients don’t lose hope and by engaging, you’ll be showing them you are alert to the current situation.

10. CONTACT US

If you need to speak to us concerning your clients’ RL360 plan then please email our customer services centre on csc@rl360.com. We’re here to help.