RL360 - J.P. MORGAN ASSET MANAGEMENT - Women and investing

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J.P. MORGAN ASSET MANAGEMENT - Women and investing

Assessing women’s attitudes to savings and investments.

Planning for a brighter future

The Covid-19 pandemic has had a significant impact on savings and investments. To find out the extent of the impact on women’s finances in particular, we asked 4,000 women across 10 European countries to tell us about their current savings situation. 


The results are revealing. Women in general continue to favour cash accounts for their savings, which could be detrimental for their future financial security given today’s very low interest rates. At J.P. Morgan Asset Management, we are committed to providing the tools and information needed to help more women build a financial plan, start investing and eventually take control of their long-term finances.


Women are much more likely to be savers than investors

While less than one in five women invest regularly compared to nearly four in five who save regularly in cash, non-investors are much less likely than investors to have increased their savings over the last year. Convincing more non-investors to consider investing regularly could therefore improve their financial security.


18% of women surveyed invest regularly.


“A guide to investing for women” Three reasons why investing is easier than you think.


Women who invest and have a financial plan are more confident and more secure

Planning is a key part of investing. Nearly four in five women who invest have a financial plan with clear objectives compared to less than half (49%) of non-investors. This planning results in greater financial security, with women investors also tending to be more confident about their financial future than those who save in cash.


78% of women who invest also have a financial plan.


“The unsung benefits of investing” Positive reasons to invest. “How investing can support a better retirement” More women need to consider investing to achieve their retirement dreams.


Many women lack financial confidence

A feeling, even among investors, that investments are complicated is holding many women back from making an investment. Two thirds of non-investors, and nearly a half of investors, believe that investing is complicated. A lack of financial confidence is also a hurdle to investing, with less than half of women who don’t invest saying that they feel confident when it comes to managing their long-term finances.


64% of women who don't invest believe investing is complicated.


“Financial planning for women” Making an investment plan.


Sustainable investing is attractive for many women

A large proportion of respondents, both investors and non-investors, are motivated by the possibilities of sustainable investing, with nearly three in four women surveyed saying that sustainable investing is important, and over three quarters confident that sustainable investing can produce positive change.


77% of women surveyed believe sustainable investing can make a difference.


“Investing in ESG” Key to achieving savings goals while effecting positive environmental and social change.


Accessibility is key to boost financial planning for women

Women like the flexibility and accessibility of cash savings. Perceptions of volatility, complexity and a lack of control are hurdles to investing. The survey suggests that more women could decide to invest if they had better access to financial planning and clearer communications, and if investing was made easier and more affordable.


€177 billion of additional investment that women aged 30-60 could make.


Download the report


Important Information:

This document is a general communication being provided for informational purposes only. It is educational in nature and not designed to be taken as advice or a recommendation for any specific investment product, strategy, plan feature or other purpose in any jurisdiction, nor is it a commitment from J.P. Morgan Asset Management or any of its subsidiaries to participate in any of the transactions mentioned herein. Any examples used are generic, hypothetical and for illustration purposes only. This material does not contain sufficient information to support an investment decision and it should not be relied upon by you in evaluating the merits of investing in any securities or products. In addition, users should make an independent assessment of the legal, regulatory, tax, credit and accounting implications and determine, together with their own professional advisers, if any investment mentioned herein is believed to be suitable to their personal goals. Investors should ensure that they obtain all available relevant information before making any investment. Any forecasts, figures, opinions or investment techniques and strategies set out are for information purposes only, based on certain assumptions and current market conditions and are subject to change without prior notice. All information presented herein is considered to be accurate at the time of production, but no warranty of accuracy is given and no liability in respect of any error or omission is accepted. It should be noted that investment involves risks, the value of investments and the income from them may fluctuate in accordance with market conditions and taxation agreements and investors may not get back the full amount invested. Both past performance and yields are not reliable indicators of current and future results.



J.P. Morgan Asset Management

January 2022

Please note that these are the views of J.P. Morgan Asset Management and should not be interpreted as the views of RL360.

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A range of J.P. Morgan Asset Management can be accessed through our guided architecture products Regular Savings Plan, Regular Savings Plan Malaysia, Oracle, Paragon, Quantum, Quantum Malaysia, LifePlan, LifePlan Lebanon, Protected Lifestyle and Protected Lifestyle Lebanon, and also through our PIMS portfolio bond.